Stop Announcing Games So Early | Spot On

With the news that the new Perfect Dark game is still years away, Tam and Lucy discuss why announcing games early can do more harm than good, even though there are reasons why doing so is to a developer and publisher's benefit.
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A new Perfect Dark was revealed at The Game Awards way back in 2020, but a recent report from IGN has indicated that it's release is still years away, despite Xbox's Matt Booty saying that he played it recently.

This isn't the first time this has happened. In fact, there are many games that have been announced and then gone missing in action. Often, this can do more harm than good, and yet it still keeps happening, which begs the question: why? On this episode of Spot On, Tam and Lucy discuss the dangers that can arise when games are announced too early, and why publishers and developers do it regardless.

Spot On is a weekly news show airing Fridays in which GameSpot's managing editor Tamoor Hussain and senior producer Lucy James talk about the latest news in games. Given the highly dynamic and never-ending news cycle of the massive video game industry, there's always something to talk about but, unlike most other news shows, Spot On will dive deep into a single topic as opposed to recapping all the news. Spot On airs each Friday.